Latest News & Issues

Interested in applying for the Bill Brinton Scholarship? Legal interns/externs would work with Public Trust attorneys on environmental matters. Candidates may be eligible for a $2000 stipend per semester through the Bill Brinton Scholarship Fund. This internship/externship program is in honor and memory of Bill Brinton, one of Northeast Florida’s most effective attorneys/advocates for environmental protection.

Citizens for a Scenic Florida and Scenic Jacksonville are proud to support one Bill Brinton scholarship each per year. 
For more information and to apply, please visit the Jax Digs Trees website by clicking HERE.

Please join us as we learn and network for the trees.

Symposium Schedule 

Professional/Industry CEU Session   

    • 3:00-3:30- Networking & Introductions
    • 3:30-3:45- Agenda & Introduction on Jax Canopy Study, Tool, and JaxDigsTrees (John November)
    • 3:45-3:55- Overview of Jax Canopy Study (Ian Hanou)
    • 3:55-4:20- COJ Urban Forestry Overview (Ricky Leon)
    • 4:20- 4:35 - Logistics & Break
    • 4:35- 4:55- Outdoor Hands-On Training (Ian Hanou)
    • 4:55-5:35- Back Indoors: Highlighting Applications of Additional Inventory, Mapping and Data Management Tool (Ian Hanou)
    • 5:35-5:55- General Questions, Discussion, & Closing Remarks

    Session For General Public   

    • 6:00-6:30- Meet and Greet w/Food & Drinks From Intuition
    • 6:30-7:15- Community Presentations (Videos and Shorter Presentations From Ian Hanou (Plan-It Geo), John November (JaxDigsTrees), Ricky Leon (COJ Urban Forestry Program), and Anna Dooley (Greenscape).
    • 7:15-7:45- Panel Discussion & Questions
    • 7:45- 8:00 Meet and Greet w/Food & Drinks From Intuition

Florida HB 521 (Edwards) and SB 574 (Steube) are bills that have been introduced in the Florida Legislature. These bills prevent local governments from protecting trees and are an assault on the local democratic process and overrule established local laws. Click here to view the flyer.

Please contact your state legislators to oppose these bills! Click here to find your legislator.
Click here for a sample letter.

About JaxDigsTrees: JAX DIGS TREES is a collaborative community initiative spearheaded by Scenic Jacksonville and Greenscape, and based in Jacksonville, FL. It is comprised of organizations and individuals can come together to support the growth and protection of our city’s tree canopy. To learn more and to help plant and protect Jax’s trees, visit






Lonely Planet, just listed Jacksonville among the best bargain destinations in the world. Its Best Value list, part of its Best in Travel 2018 effort, puts Jacksonville on a Top 10 list with much more exotic sounding spots in places like Spain, Morocco, Bolivia, Estonia and China.

Click Here to Read the Full Article.

Just when you thought they couldn't get any worse, digital billboards -- coupled with artificial intelligence, computers, and roadside cameras -- now present significant privacy issues. "Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards."

Click Here to Read the Article

Here's a great opportunity to learn more about planting the right tree in the right place. #JaxDigsTrees

Garden Club of Jacksonville
1005 Riverside Ave
Jacksonville, Florida 32204

August 31, 2016 -- Following years of litigation over billboards, Scenic Jacksonville and Outfront Media amicably worked out a new agreement with positive outcomes for many Jacksonville neighborhoods.  One neighborhood in particular is in close proximity to Douglas Anderson School for the Arts (DA), just east of I-95 and south of downtown Jacksonville.    

August 23, 2016.  Jacksonville City Council unanimously [19-0 vote] approved Ordinance No. 2016-487 that authorizes the draw down of monies from the Charter Tree Trust Fund and the Ordinance Tree Trust Fund to provide for the planting of native shade and understory trees at or near all 160+ public schools in Duval County. At the time of passage the measure had 18 co-sponsors. The planting activity will be accompanied by environmental educational curricula being developed by the Duval County Public Schools. 

July 26, 2016.  Council Member Anna Brosche introduceD legislation championed by Scenic Jacksonville and Duval County School Board Chair Ashley Smith Juarez to utilize dormant tree trust funds to plant trees ar all Duval County public schools and to broaden ordinance trust fund language to mirror the Charter trust fund language to allow tree planting on any public property. Greenscape will be involved in management. The effort is part of the #jaxdigstrees celebration that began in November 2015 to honor the passage of the Tree Amendment fifteen years earlier. 

As the City Council Liaison to the Duval County School Board, Council Member Anna Brosche earlier met with the School Board Chair Ashley Smith Juarez, Scenic Jacksonville Board Member Rachel Cocciolo and SJ Counsel Bill Brinton to discuss the prospects of utilizing dormant tree trust fund monies to plant trees at all of the public schools in Duval County. This meeting in early April would be the first of many meetings that CM Broche would hold to develop the appropriate legislation to bring before the City Council.

It soon became apparent that with input from the Office of General Counsel, especially Susan Grandin, Greenscape representatives, Scenic Jacksonville representatives, and professionals at both the City and the DCSB, an idea could be shaped over four months into legislation to improve the environment and educate students and the community alike as part of the #Jaxdigstrees program. An idea that surfaced during public comments at a DCSB meeting on February 2, 2016 would soon be on its way to becoming a reality.

April 28, 2016.  Scenic Jacksonville honors Councilman Matt Schellenberg at his Town Hall Meeting with a Scenic Advocate Award for 2015-2016. The award was presented for his untiring devlotion to the scenic charcher to Jacksonville’s highways and roadsides.

June 24, 2016.  Scenic Jacksonville Board Member Robert Meek, a partner and trial lawyer with Foley & Lardner LLP, addressed the Jacksonville Chamber of Commerce Board about the activities of the organization. Noting that beauty is good for business, Mr. Meek and fellow Scenic Jacksonville Board Member John Corse highlighted the organization’s major plans and activities, including a goal of coordinating with others to develop a plan over the long term to bring the city’s overhead utilities underground.  Scenic Jacksonville is produc to be a member of the Jacksonville Chamber of Commerce.

JACKSONVILLE, FL - April 2, 2016 – The Keep Jacksonville Beautiful Commission (KJB) hosted an educational fundraiser event on Friday, April 1 to honor local attorney Bill Brinton for his advocacy for the city’s sign ordinance. Brinton was presented with the Jake Godbold Award. The event also recognized site captains, sponsors, volunteers, partners and organizations for their efforts to clean up and beautify Jacksonville during KJB events throughout 2015.

JACKSONVILLE, FL - November 4, 2015 – In front of a large crowd of supporters and local leaders gathered at The Cummer Museum of Art & Gardens, Scenic Jacksonville, Inc. and Greenscape of Jacksonville announced a new tree challenge campaign, JAX DIGS TREES. The year-long tree planting campaign seeks to encourage citizens, schools, neighborhood organizations, businesses and civic groups to plant, protect and promote trees.

Scenic Jacksonville joined with Jacksonville City Councilman Matt Schellenberg, Greenscape of Jacksonville, Inc., City Beautiful Jax, and the Mandarin Community Club, Inc. at a press conference on Friday, January 30, 2015, to call for action by FDOT to address concern arising from adverse impacts to the Jacksonville landscape and the Mandarin community and its residents.

On The Local Level

Scenic Jacksonville is working on the following issues in North Florida:

  • Landscaping of State Highways and City Streets
  • Department of Transportation/Tree removal on I-295 in Manadarin.
  • Downtown Public Building Signage:  Veterans Memorial Arena
  • Billboard Agreements and Billboards:  Monitoring of the 2014 Settlement Agreement with CBS Outdoor and Clear Channel Communications to ensure Billboards are removed per the agreement.

On Wednesday, November 4, Scenic Jacksonville and Greenscape of Jacksonville will cohost an event at The Cummer Museum of Art & Gardens to commemorate the 15th Anniversary of the Tree Charter Amendment.

Report cites growing evidence of dangers from digital billboards along roadways.


Scenic Jacksonville
PO Box 380046
Jacksonville, FL  32205-0546


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Cover photos courtesy of Bruce Lynn McCarty Photography